Resources
Choose Your Journey
Want To Get Leads?
Lead funnels are used for generating leads, applications and to collect contact information.
Want To Sell Stuff?
Buyer funnels are structured to get someone to pay you inside of the funnel.
Want To Host Events?
These funnels are used to host webinar, auto-webinars, etc.
Want Other Topics?
These funnels are used to cover other topcis outside of lead, buyer and event funnels.
Lead Funnels
Squeeze Page Funnels
The goal of this funnel is to create so much curiosity that someone has to give you their email address. The squeeze page hooks the person for more information. The thank you page delivers what you promised and moves them to the next step of the funnel.
Reverse Squeeze Page Funnels
Use this funnel to provide value before asking for the visitor to opt in. The conversion rate for this funnel is lower than a squeeze page. However, the lead(s) are higher quality. The thank you page provides more information along with share opportunities.
Lead Magnet Funnels
Use this funnel to exchange something tangible for the opt in(s). Video training, report(s), checklist(s) are lead magnets that are used as an offer in exchange for the email address.
Bridge Page Funnels
A bridge page connects to different but related ideas for the client and/or pre-frames the thing that you want to sell.
Survey Funnels
A survey funnel helps your visitors engage with you more because they are required to answer questions and make micro-commitments. It also allows you to learn about your visitors so that you can customize your sales messaging as appropriate.
Application Funnels
Use the funnel to qualify your prospects. Potential clients apply in order to work with you.
Ask Campaign
Use the funnel to determine the wants of your clients. What are their questions? What are their challenges? The responses helps you to create offers that address their questions/challenges.
Buyer Funnels
2 - Step Tripwire Funnel
A tripwire is a low ticket front end product that is so irresistible that people have to buy it. Once they purchase the front end product, you can upsell them on your more expensive products through Order Form Bumps, One Click Upsells or Downsells.
The ‘Two-Step’ gets its name from the Two-Step Order Form used on the first
page of this funnel-type. During Step One, a potential customer is asked for
and submits their contact information. During Step Two, the potential customer
selects their product and enters their credit card information. The real power of the two-step comes from the ability to follow-up with a potential customer if they didn’t complete Step Two.
Upsells and Downsells follow the first page to increase the Average Cart Value.
Typically, the goal of this funnel is to breakeven on ad-spend, then ascend paying customers to higher-ticket offers on the Thank You Page.
Video Sales Letter Funnel
The funnel has a video that makes the sale for your offer(s). The Add To Cart button can be hidden (not required) until the price is revealed in the video. An order bump form can be included on the order form and have an upsell and even a downsell.
Sales Letter Funnel
The funnel uses a long form sales letter to sell your front-end product and/or service up-front. After the main offer, you have upsells and downsells to increase the average cart value.
Membership Funnel
Use the funnel to sell your membership site or newsletter with a video sales letter. On the first page, prospects can sign up for a trial. The Thank You page provides a link for them to sign in to the members area. Customers create their username and password and the content unlocks according to their purchase type.
Daily Deal Funnel
Use the funnel to run an irresistible offer like Living Social and Groupon to get new clients. Run it as an evergreen campaign to get new clients on a recurring basis.
Make your special offer on a 2 - Step Order Page. On the Thank You Page, customers are encouraged to share the offer with their friends.
Event Funnels
Invisible Funnel
Use the funnel to give away a lot of value for free upfront and charge the customer only if they like what they received from you. On the first page, there is a video sales letter. Visitors register and submit their credit card even though it is not charged.
On the second page, an OTO is offered to increase the average cart value with additional products offered on the Thank you page.
The customers are asked if they like the free training. If so, no action is required and their charge cards are billed in two days. If no, then no charges occur on their credit cards.
Webinar Funnel
Use the funnel to use more time to close more clients at a higher price point. Most webinars are at least one hour long which provides more time to address false beliefs of customers.
Auto - Webinar Funnel
Use the funnel after proving your offer successfully with a webinar funnel. Your best converting webinar is uploaded online and is embedded in its own "Webinar Broadcast Page" .
Autowebinars can play around the clock selling your products and services automatically. Someone registers for the webinar on the registration page and taken to the confirmation page where they can view the date and time of the event.
The registrants are emailed links to the indoctrination pages to excite them about the training. After the presentation time has passed, the registrants are emailed links to the replay room with a last chance to watch the webinar.
Product Launch Funnel
Use the presentation to build anticipation before the customers are allowed to buy the product or service. Small marketing “previews” about the product are
sent, usually at least a day apart, to build scarcity and urgency for the final day
when the “cart opens” and customers may buy for a limited time.
A defining feature of the Product Launch Funnel is closing the cart after a
few days.
Other Funnels
Hero Funnel
Use the funnel to showcase your story and build a list of followers while you do so. The funnel starts by sharing your bio, getting people to join your email newsletter and asking them to follow you on your social media accounts.
Homepage Funnel
Use the funnel to include components of a traditional website while turning it into an actual lead funnel. The first page tells the story of the business and invites visitors to opt in. The funnel features the most popular products of the business.
Cancellation Funnel
Use the funnel to save a sale, refund or cancellation by offering a quiz for the customer to determine the specific concern. Many times a customer may not understand something with your product or service. By learning of the concern(s), clarification and/or action can reduce returns and churn.
Storefront Funnel
The funnel is a small funnel that is similar to storefront shopping. The single page showcases all of your products with links to other individual funnels that sells the products.
Summit Funnel
Use the funnel to provide value and become more of an authority figure in their industry. You create an free online summit with multiple speaker interviews. The funnel upsells them on the recordings to build your list and increase your brand as an authority.
The Sales Letter Page features a bio of each speaker along with a head shot. The upsell includes an offer to the event recordings. The Share Page invites the registrants to invite their friends to the event.
Live Demo Funnel
Use the funnel to show your products in front of customers. This allows you to answer live questions and demonstrate the product(s). Host a live event on a recurring basis. Remind viewers where they can get the product(s).
Want More Detailed Info About Sales Funnels?
Choose Your Journey
Want To Get Leads?
Lead funnels are used for generating leads, applications and to collect contact information.
Want To Sell Stuff?
Buyer funnels are structured to get someone to pay you inside of the funnel.
Want To Host Events?
These funnels are used to host webinar, auto-webinars, etc.
Want Other Topics?
These funnels are used to cover other topcis outside of lead, buyer and event funnels.
Lead Funnels
Squeeze Page Funnels
The goal of this funnel is to create so much curiosity that someone has to give you their email address. The squeeze page hooks the person for more information. The thank you page delivers what you promised and moves them to the next step of the funnel.
Reverse Squeeze Page Funnels
Use this funnel to provide value before asking for the visitor to opt in. The conversion rate for this funnel is lower than a squeeze page. However, the lead(s) are higher quality. The thank you page provides more information along with share opportunities.
Lead Magnet Funnels
Use this funnel to exchange something tangible for the opt in(s). Video training, report(s), checklist(s) are lead magnets that are used as an offer in exchange for the email address.
Bridge Page Funnels
A bridge page connects to different but related ideas for the client and/or pre-frames the thing that you want to sell.
Survey Funnels
A survey funnel helps your visitors engage with you more because they are required to answer questions and make micro-commitments. It also allows you to learn about your visitors so that you can customize your sales messaging as appropriate.
Application Funnels
Use the funnel to qualify your prospects. Potential clients apply in order to work with you.
Ask Campaign
Use the funnel to determine the wants of your clients. What are their questions? What are their challenges? The responses helps you to create offers that address their questions/challenges.
Buyer Funnels
2 - Step Tripwire Funnel
A tripwire is a low ticket front end product that is so irresistible that people have to buy it. Once they purchase the front end product, you can upsell them on your more expensive products through Order Form Bumps, One Click Upsells or Downsells.
The ‘Two-Step’ gets its name from the Two-Step Order Form used on the first
page of this funnel-type. During Step One, a potential customer is asked for
and submits their contact information. During Step Two, the potential customer
selects their product and enters their credit card information. The real power of the two-step comes from the ability to follow-up with a potential customer if they didn’t complete Step Two.
Upsells and Downsells follow the first page to increase the Average Cart Value.
Typically, the goal of this funnel is to breakeven on ad-spend, then ascend paying customers to higher-ticket offers on the Thank You Page.
Video Sales Letter Funnel
The funnel has a video that makes the sale for your offer(s). The Add To Cart button can be hidden (not required) until the price is revealed in the video. An order bump form can be included on the order form and have an upsell and even a downsell.
Sales Letter Funnel
The funnel uses a long form sales letter to sell your front-end product and/or service up-front. After the main offer, you have upsells and downsells to increase the average cart value.
Membership Funnel
Use the funnel to sell your membership site or newsletter with a video sales letter. On the first page, prospects can sign up for a trial. The Thank You page provides a link for them to sign in to the members area. Customers create their username and password and the content unlocks according to their purchase type.
Daily Deal Funnel
Use the funnel to run an irresistible offer like Living Social and Groupon to get new clients. Run it as an evergreen campaign to get new clients on a recurring basis.
Make your special offer on a 2 - Step Order Page. On the Thank You Page, customers are encouraged to share the offer with their friends.
Event Funnels
Invisible Funnel
Use the funnel to give away a lot of value for free upfront and charge the customer only if they like what they received from you. On the first page, there is a video sales letter. Visitors register and submit their credit card even though it is not charged.
On the second page, an OTO is offered to increase the average cart value with additional products offered on the Thank you page.
The customers are asked if they like the free training. If so, no action is required and their charge cards are billed in two days. If no, then no charges occur on their credit cards.
Webinar Funnel
Use the funnel to use more time to close more clients at a higher price point. Most webinars are at least one hour long which provides more time to address false beliefs of customers.
Auto - Webinar Funnel
Use the funnel after proving your offer successfully with a webinar funnel. Your best converting webinar is uploaded online and is embedded in its own "Webinar Broadcast Page" .
Autowebinars can play around the clock selling your products and services automatically. Someone registers for the webinar on the registration page and taken to the confirmation page where they can view the date and time of the event.
The registrants are emailed links to the indoctrination pages to excite them about the training. After the presentation time has passed, the registrants are emailed links to the replay room with a last chance to watch the webinar.
Product Launch Funnel
Use the presentation to build anticipation before the customers are allowed to buy the product or service. Small marketing “previews” about the product are
sent, usually at least a day apart, to build scarcity and urgency for the final day
when the “cart opens” and customers may buy for a limited time.
A defining feature of the Product Launch Funnel is closing the cart after a
few days.
Other Funnels
Hero Funnel
Use the funnel to showcase your story and build a list of followers while you do so. The funnel starts by sharing your bio, getting people to join your email newsletter and asking them to follow you on your social media accounts.
Homepage Funnel
Use the funnel to include components of a traditional website while turning it into an actual lead funnel. The first page tells the story of the business and invites visitors to opt in. The funnel features the most popular products of the business.
Cancellation Funnel
Use the funnel to save a sale, refund or cancellation by offering a quiz for the customer to determine the specific concern. Many times a customer may not understand something with your product or service. By learning of the concern(s), clarification and/or action can reduce returns and churn.
Storefront Funnel
The funnel is a small funnel that is similar to storefront shopping. The single page showcases all of your products with links to other individual funnels that sells the products.
Summit Funnel
Use the funnel to provide value and become more of an authority figure in their industry. You create an free online summit with multiple speaker interviews. The funnel upsells them on the recordings to build your list and increase your brand as an authority.
The Sales Letter Page features a bio of each speaker along with a head shot. The upsell includes an offer to the event recordings. The Share Page invites the registrants to invite their friends to the event.
Live Demo Funnel
Use the funnel to show your products in front of customers. This allows you to answer live questions and demonstrate the product(s). Host a live event on a recurring basis. Remind viewers where they can get the product(s).
Want More Detailed Info About Sales Funnels?
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